Tilt Five
We developed two dynamic websites for Tilt Five, integrating innovative AR technology and comprehensive brand assets, enhancing their online presence and e-commerce capabilities.
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Overview
Following a triumphant Kickstarter campaign, Tilt Five, an AR gaming innovator, sought to elevate their digital footprint. They aimed to attract hardcore gamers and potential investors for their Series B funding round. Our challenge was to craft websites that not only highlighted their groundbreaking AR game hardware but also efficiently managed an extensive game catalog and appealed to developers and investors.
Awards
Silver Leaf
From The Top
- Key Features: Custom-coded game library, powerful CMS, Shopify integration, SEO-optimized Updates directory
- Collaboration: Partnered with PitchFWD for content creation
- Impact: Increased preorders, heightened community interest, streamlined online processes
Approach
- Website Redesign: We focused on creating fast, secure, and reliable platforms with an updated design that resonates with their target audience.
- Games Library: Built an easily navigable and modifiable games library with extensive filtering options.
- Developer and Investor Engagement: Included developer-specific FAQs, documentation, and investor-enticing information.
- Content Strategy: In collaboration with PitchFWD, we elevated the website content, integrating a hybrid board games/AR technology theme.
- E-commerce Integration: Seamlessly incorporated Shopify for an enhanced online shopping experience.
- Custom Solutions: Implemented custom coding for game filtering, geotargeting, and various CMS enhancements.
Paper Crane Media is genuinely the best media and marketing team I've worked with. They are creative, talented and terrific collaborators. Always up for anything and they enjoy understanding and embracing the brands of their customers. They're professional and warm people that I'd gladly make part of any future team.
Results
Our collaboration with Tilt Five has yielded significant achievements:
- The website’s improved organization and features have led to a steady rise in preorders for the Tilt Five® AR system.
- Anticipation and community interest for the full product launch in early 2022 reached record levels.
- The powerful CMS we developed allows the Tilt Five marketing and support teams to autonomously manage content, reducing dependency on developers.
- We continue to work closely with Tilt Five, aiding in automating their online processes and ensuring efficient customer inquiry routing.
- The partnership with PitchFWD brought a profound impact on content quality, making the website a standout in the gaming industry.
This project has not only bolstered Tilt Five's market presence but has also laid a strong foundation for their continued exponential growth in the AR gaming industry.
