Entropy
We revamped Entropy's website, enhancing its market presence and simplifying content management for their team.
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Overview
We were tasked with overhauling Entropy’s website, a leader in Carbon Capture technology. The aim was to modernize and streamline their digital presence, reflecting their enterprise-level market authority. Our objective was also to simplify the site's maintenance, transitioning away from a developer-reliant platform.
Awards
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From The Top
- Duration: 1.5 months
- Key Features: SEO optimization, streamlined UI, strategic copywriting, Webflow infrastructure
- Target Audience: Emitting partners
- Performance Improvements: Enhanced user experience, operational efficiency, and brand alignment
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Approach
- Platform Transition: We shifted them from a custom-coded platform to Webflow, enhancing ease of use and maintainability.
- Design and UI: We focused on creating a cleaner user interface with updated wireframes for a more engaging user experience.
- Content Revamp: Run by Alexandria Shrake of 114 Degrees West, the homepage's content was completely overhauled to condense the copy into a more digestible format.
- SEO Enhancement: We ensured the website was SEO-optimized to improve online visibility.
- Emitter Pipeline: We developed a unique feature for emitting partners, streamlining their engagement and compatibility assessment process.
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Results
Since the launch, Entropy’s new website has:
- Significantly reduced the time they spent on site maintenance, shifting focus to strategic initiatives.
- Enhanced user engagement with potential emitting partners through a more effective website experience.
- Supported Entropy's large-scale press releases without any downtime, showcasing improved reliability.
- Started aligning their brand assets more closely with their overarching brand strategy.
- Positioned Entropy more authoritatively in the Carbon Capture market.
This project was a significant step in not only transforming Entropy’s digital footprint but also in streamlining their operational processes, aligning perfectly with their long-term strategic goals.
